Marketing Consultancy
Strategic Marketing Leadership for Purpose-Driven Brands, Backed by an Agency Team

CMO-In-Residence
My clients often tell me they’d previously hesitated to hire a marketing consultant because they were stuck on one particular hurdle: “A strategy is great, but who is actually going to do the work?”
Having led marketing for global names like Keywords Studios and The Multiplayer Group, I know strategy is worthless without the hands (and the systems) to execute it.
I offer a "CMO-in-Residence" model designed for honest, purpose-led brands. Because I’ve run my own businesses, I approach your company with an entrepreneurial mindset: I’m obsessed with ROI (love a good dashboard!), values and building marketing plans that get people excited. I’m also not afraid to get stuck-in, feeling just as comfortable presenting to your investors as I do building an exhibition stand.
I don't just "do marketing”, I help build your business through:
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Strategy: We’ll build a clear, actionable roadmap that aligns your brand with your commercial goals.
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Systems: I’ll get your systems (CRM, SMM, GA, etc.) set up so your data actually makes sense.
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Team: If this is your end-goal, I’ll help you hire, structure, and mentor your own in-house marketing department.
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Execution: My agency - Happy Dog Marketing - can plug your resource gaps right now so we never lose momentum.
If you need a level-headed leader to fix the strategy, build the systems, or hire the team, let’s have a chat.
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Alex, Founder - Happy Dog Marketing
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